Own production
Within the Fruitful Ventures group, we operate three of our own farms. At Cederberg Farming in South Africa, we grow premium grapes. In North Macedonia, our Dojrana farm produces high-quality stone fruit and apples. In Serbia, Pridefield Productions cultivates apples on more than 43 hectares.
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Sourcing
We are proud of our global network of long-term partners.
Many of these relationships have been built over years of collaboration — They are growers who value quality and trust just as highly as we do.
Partnerships with our growers are at the heart of our success. We believe in learning from each other and growing together.
Want to know more about our growing partners?
South Africa
Cederberg Farming
Cederberg Farming has been part of Fruitful Ventures since 2016. At that time, we acquired two neighboring wine-grape farms located 270 kilometres north of Cape Town. The two farms were combined into one production area of 100-hectares of which 80 hectares are arable.
Cederberg Farming has 47 hectares of grape cultivation and 23 hectares of vegetable cultivation, both for export and for the South African market. The specific climate of the Trawal Valley ensures a long production season and thus early and late production of both vegetables and fruits.
North Macedonia
Dojrana
In 2016, Fruitful Ventures acquired the lease of 260 acres of land. This land consist of seven plots, located in two municipalities in the southeastern corner of northern Macedonia. This location is ideal for fruit growing due to its sub-Mediterranean microclimate and wide market access to Europe and the Middle East. Dojrana has 22.4 hectares of apricots, 22.4 hectares of apples, 17.5 hectares of cherries, and 7.1 hectares of plums.
Serbia
Pridefields Productions
Pridefields Productions is the newest growing location of Fruitful Ventures, established in 2024. The site is located in Central Serbia, in the heart of the Šumadija region. This area is known for its wooded landscapes, fertile plains, and flowing rivers – making it ideal for growing apples. Pridefields Productions covers 43 hectares, where premium-quality apples are grown in the varieties including Royal Gala, Granny Smith, Fuji, Red Delicious, and Golden Delicious. The apples are intended for both domestic and international markets.
In addition to its extensive orchards, Pridefields features a state-of-the-art packhouse with ULO cold storage capacity of 2,300 tons, ensuring optimal freshness and quality throughout the supply chain.