Bloom is the premium brand of Freshpride, Olympic Fruit, and Hoofdman Roodzant. Since its introduction in 2012, Bloom has been known for its consistent, premium-quality fruit. The pay-off says it all: "The best surprise is no surprise."

What characterizes Bloom is that no concessions are ever made on quality or taste. It should always meet the highest standards. This has made Bloom a beloved and recognized brand worldwide. Bloom targets wholesalers, catering companies, and retailers that have a strong focus on quality and taste.