Our mission & vision
At Freshpride, we bring together premium fresh produce from our own farms and trusted partners, connecting them with discerning clients across the Middle East, the Far East, Southeast Asia, India, and Africa.
Our goal is to build reliable and cost-effective supply chains by combining deep expertise in product selection, market insights, and logistics. We collaborate closely with strategic partners in production regions to strengthen their marketing efforts and promote sustainable, mutual growth.
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“We take pride in the success of our partners."
About our organisation and offices
Freshpride was founded in 2016 and is part of Fruitful Ventures.
With offices in Barendrecht, Singapore, South Africa, and Serbia, we are strategically positioned to serve local markets efficiently and respond swiftly to regional needs.
As part of Fruitful Ventures, we benefit from a strong international network and shared expertise in Marketing, HR, Finance, and IT — providing a solid foundation for sustainable growth.
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“Trust is where every strong partnership begins.”
Freshpride South Africa
Freshpride South Africa, our registered export office in Paarl, manages the full journey from South Africa to our global markets — from sourcing and grower partnerships to day-to-day operations. By matching the right quality, packaging, brands, and varieties to each customer’s needs, we create added value for our farms and partners and build long-term success together. Freshpride South Africa is a proud member of the FPEF.
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